![Dream Crazier: how Nike thrives on social issues based marketing | by Iva Anušić | Mediatoolkit | Medium Dream Crazier: how Nike thrives on social issues based marketing | by Iva Anušić | Mediatoolkit | Medium](https://miro.medium.com/max/1200/1*AZLBoWAuasUW9g7tv38Zrw.png)
Dream Crazier: how Nike thrives on social issues based marketing | by Iva Anušić | Mediatoolkit | Medium
![Dustin Rosen on Twitter: ".@Nike's original brand principles from a "40 yr old memo from Nike's 1st head of marketing, the late Rob Strasser." A must-read list that is precise and eloquent ( Dustin Rosen on Twitter: ".@Nike's original brand principles from a "40 yr old memo from Nike's 1st head of marketing, the late Rob Strasser." A must-read list that is precise and eloquent (](https://pbs.twimg.com/media/DnDgYg6U8AArR0_.jpg:large)
Dustin Rosen on Twitter: ".@Nike's original brand principles from a "40 yr old memo from Nike's 1st head of marketing, the late Rob Strasser." A must-read list that is precise and eloquent (
![Hemant Mohapatra on Twitter: "40 years ago, Rob Strasser, @Nike's first marketing head, put out this internal memo called “Principles.” Quite incredible just how little the company has wavered from these since.… Hemant Mohapatra on Twitter: "40 years ago, Rob Strasser, @Nike's first marketing head, put out this internal memo called “Principles.” Quite incredible just how little the company has wavered from these since.…](https://pbs.twimg.com/media/Ej8shvgVkAEEy67.jpg:large)